Cookie policy

Our website uses cookies and similar technologies. This helps us to provide you with a better user experience when you visit our website and also allows us to optimise our website. Without your prior consent, we only place purely functional cookies that are necessary for our website to work correctly. For all other cookies, we ask your permission first.

The cookie list below gives you an overview of the cookies our website uses.

Cookie list

A cookie is a small text file containing data that a website (when a user visits it) wants to store on your device in order to remember information about you, such as your language preference or login information. These cookies are set by us and are called internal cookies. We also use external cookies, namely cookies from a different domain from where you are located. We use cookies and other tracking technologies for the following purposes:

Necessary cookies

These cookies do not store personally identifiable information, but are necessary for our website to work and cannot be disabled for that reason. In most cases, these cookies are only used when you request a service, for example registering your privacy settings, logging into our website or filling in a form. You can set your browser to block these cookies or to warn you about them, but some parts of our website will then not work.

  • XSRF-TOKEN
    Purpose: This cookie protects the user from cross-site request forgery (CSRF).
    Retention time: session.

  • belgian_waffles_thijs_session
    Purpose: Assigns a random ID to the user's session.
    Retention time: session.

Performance cookies

These cookies allow us to count visitors and their origin so that we can analyse and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move through the entire site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

  • _ga
    Purpose: Allows us to differentiate users in Google Analytics.
    Retention time: 24 months.

  • ga*
    Purpose: To keep track of the current session in Google Analytics.
    Retention time: 24 months.

  • _gid
    Purpose: Enables user differentiation in Google Analytics.
    Retention time: 24 hours.

  • _gat
    Purpose: Used to monitor the number of requests in Google Analytics.
    Retention time: 1 minute.

  • gatUA-*
    Purpose: To track statistics in Google Analytics. Tracking how users visit the website, with a view to improving our services and online portals.
    Retention time: 10 minutes.

  • pkid.*
    Purpose: Enables user differentiation in Piwik Pro.
    Retention time: 13 months.

  • pkses.*
    Purpose: To keep track of the current session in Piwik Pro.
    Retention time: 30 minutes.

Marketing cookies

These cookies may be set by our advertisers on our website. They may use these cookies to compile a profile of your interests and show you relevant ads on other websites. They do not store direct personal information, but are based on unique identification factors of your browser and internet device. If you do not allow these cookies, you will see fewer ads targeted to you.

  • gac*
    Purpose: Contains campaign-related information shared between Google Analytics & Google Ads.
    Retention time: 90 days.

  • gacgb_*
    Purpose: Contains campaign-related information shared between Google Analytics & Google Ads.
    Retention time: 2 years.

  • gclau
    Purpose: To track conversions related to Google Ads.
    Retention time: 90 days.

If you find that other cookies are being set via our website, we thank you to notify us immediately so that we can make the necessary adjustments.

We give you as much information as possible about cookies placed by third parties. If you still want to know more, we would like to refer you to the privacy statements of these parties on their respective websites. Please note that we do not exercise any influence on the content of those statements, nor on the content of the cookies of these third parties.

On your first visit to our website, you will be asked to accept our cookies.

If you have any further questions or comments about the processing of your personal data, please contact us by e-mail at info@biscuiteriethijs.be, by post to Belgian Waffles, Atealaan 34C, 2200 Herentals Belgium or via the contact forms on our website.

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